Brandemic Customers
Proof in practice.
Across three decades, I’ve helped leadership teams in companies of every size – from early-stage startups to established global brands – find alignment, focus, and growth.
What they share isn’t a category. It’s a challenge: the need to reconnect vision, culture, and performance through a clearer story.
Challenge
Align a fragmented global brand portfolio and reconnect employees, vendors, and customers under a shared purpose.
Impact
Developed global marketing frameworks and retail programs that elevated Foot Locker’s role from retailer to cultural connector across sport and streetwear.
Challenge
A performance-accessories leader sought to reignite growth and differentiate in a crowded market.
Impact
Rebuilt global product and brand strategy, launched multiple new categories, and grew revenue 400% and tripled market share, paving the way for successful acquisition.
Challenge
Needed to reconnect U.S. marketing, retail, and product storytelling to compete in an evolving performance landscape.
Impact
Directed cross-functional brand and retail marketing that re-anchored Adidas in sport culture while boosting sell-through and brand relevance at retail.
Challenge
A respected 40-year-old franchise retailer needed to evolve from a regional specialty chain into a modern omnichannel brand.
Impact
Unified national and local marketing into a single “hyper-local at scale” strategy, doubled e-commerce, and delivered three consecutive years of double-digit comp-store growth.
Challenge
A fast-growing FitTech startup needed to define its story for investors, brands, and retailers across 60+ countries.
Impact
Led global brand strategy and commercialization, repositioning the company from hardware-focused to SaaS-driven – attracting $13 million in investment capital, driving 105% ARR growth and establishing category leadership.
What Are People Saying?
let’s start the conversation
Whether it’s a startup defining its first story or an established brand rediscovering its next one – clarity is the common thread.
If your team is ready for the next chapter, let’s start the conversation.